What are some words similar to 'appliance' and/or 'direct'?

Alright, me and my acting class are making a funny parody for or performance. I need to change the name 'Appliance Direct' to make it sound better. Any ideas?|||Gadget ... lol i got the first word for you... cant you just use direct? if not sorry lol...|||Ahhh I hate those ads, but I'm not sure sorry.